I’m an Art Director and Designer based in California, specializing in campaign systems and visual identities. I work with brands that have a story to tell, translating complex ideas into clear, engaging, and accessible design. I make creative that connects across cultures, channels, and communities.
Hi, I’m Gabriela
Recent projects
Toyota
Tires campaign proposal
BrightLife Kids
Case Study
Flavors of LA County
Logo and visual identity
Amplitude Music Group
Album covers
Highlights
★ BrightLife Kids
Brand Launch & Multimedia Campaign:
Art directed the full brand launch of BrightLife Kids — building a multilingual identity system from the ground up — and scaled it across paid/organic social, digital, print, and OOH. Applied performance data and KPI tracking to guide creative decision-making while collaborating cross-functionally on brand cohesion, resulting in 5M+ website visits and 300,000+ registrations within two years of launch, surpassing all client benchmarks.
Healthcare Advertising Awards – Gold, Digital Marketing
★ LADPH Anti-Vaping
"Reason #" Campaign:
Originated the campaign concept and developed a scalable behavior-change creative system rooted in authentic first-person storytelling by rejecting fear-based tactics in favor of relatable, empathy-driven content. Deployed across OOH, paid social, digital, and university campuses throughout LA County, the campaign generated 9M+ full video views and 6M+ impressions within its first four months.
Finalist, 61st Annual PRism Awards — PRSA-LA
Platinum Award, 2024 MarCom Global Creative Awards
★ Clean Power Alliance
Awareness & Enrollment Campaign:
Translated complex clean energy program offerings into an accessible, ADA-compliant visual system, including custom illustrations, animations, and multilingual materials, deployed across social, digital, print, and OOH. The campaign supported full program enrollment, helping 6,000+ customers opt in and preventing over 16.4 million pounds of CO₂ emissions.
★ California Department of Insurance
CLCA Mascot & Rebrand:
Developed the visual direction and campaign system for "Sequoia"; a California bear character created to make the state's Low Cost Auto Insurance program feel approachable and trustworthy to underserved audiences, deploying the identity across OOH, digital, and print to drive CLCA enrollment.
MarCom Award – Honorable Mention
★ Ventura County “Think Again"
Fentanyl Prevention Campaign:
Designed a data-driven OOH and digital awareness campaign anchored by localized Ventura County statistics, using bold typography and real geographic hotspots to communicate urgency and inspire behavior change in at-risk communities.
Healthcare Advertising Awards – Silver, Outdoor
★ DCAP / CHDC
Clean Vehicle Assistance Program:
Developed strategic storytelling creative to elevate visibility for the Clean Vehicle Assistance Program (DCAP); a clean transportation initiative providing financial assistance to income-qualified residents while amplifying CHDC's mission to create equitable access to clean mobility and affordable housing opportunities for underserved communities across social media and digital channels.