I’m an Art Director and Designer based in California, specializing in campaign systems and visual identities. I work with brands that have a story to tell, translating complex ideas into clear, engaging, and accessible design.

Hi, I’m Gabriela

Recent projects

A family of three standing next to a white Toyota Camry with a red and white background, the Toyota logo and branding visible
A mother and daughter changing a car tire outdoors on a sunny day, with tropical trees in the background.

Toyota
Tires campaign proposal

A woman hugging a young boy, both with serious expressions, in a caring embrace. Text overlay reads, "Their big feelings aren’t a sign that you’re doing it wrong. Better days are ahead." Additional text says, "Get tips and tools to help your child (and yourself!) work through them." BrightLight Kids logo is in the bottom right corner.
Poster at a bus stop promoting BrightLife Kids, a behavioral health coaching program for families with children ages 0-12 in California, featuring a happy family with two children.

BrightLife Kids
Case Study

A variety of fresh vegetables and spices on a white marble surface, including tomatoes, garlic, broccoli, herbs, and peppercorns, with a colorful logo for Flavors of LA County with Cal Fresh Healthy Living.
Colorful logo with the text 'Flavors of Little Tokyo' and a green sushi roll with two yellow chopsticks.

Flavors of LA County
Logo and visual identity

Contact
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