Clean Power Alliance
campaign & visual system
Clean Power Alliance (CPA) is a community-focused energy provider committed to delivering cleaner, more affordable electricity while empowering customers with choice. The objective of this campaign was to raise awareness of CPA’s programs, communicate the benefits of clean energy options, and drive participation across a diverse audience throughout Southern California.
I contributed to the development of the visual direction and design system supporting CPA’s broader marketing efforts. My role focused on translating campaign strategy into clear, engaging visual communications, that could be applied consistently across social, digital, print, and out-of-home formats.
Developed a series of custom illustrations that simplified complex energy concepts into approachable, easy-to-understand visuals including supporting animations to extend this visual language into motion, helping to further clarify localized program offerings and user pathways.
Accessibility was a key consideration throughout. All visual elements were developed with low-literacy audiences and ADA compliance in mind; prioritizing clarity, legibility, and ease of understanding. The result is a cohesive system that not only communicates effectively, but ensures information is accessible to a broad and diverse audience.
