Hi, I’m Gabriela.

I lead creative that changes behavior, builds brands, and reaches people in their language and their context, with over a decade of experience developing visual identities, integrated campaigns, and multilingual creative across agency, in-house, entertainment, nonprofit, and freelance environments.

My work spans digital, social, print, large-format, and experiential; from launching statewide public health campaigns to designing Lady Gaga's Jazz & Piano Las Vegas residency monogram, directing brand identities for small businesses, and leading national multimedia campaigns that have driven over 5 million website visits.

I’m comfortable leading teams and just as comfortable being the one doing the work. I care about intentional concepts, thoughtful craft, and creative that actually moves people. My bicultural, bilingual background shapes how I think about audience, tone, and authenticity and I bring that perspective into everything I make.

Let’s make something bold, meaningful, and memorable.

(Curious to see some of my earlier work? You can find it here ➝ link )