Toyota Hybrid Campaign
“We Are All Hybrids” is a campaign for Toyota’s hybrid vehicles, including the RAV4 and Camry, designed to highlight the idea that people, like the vehicles they drive, are multifaceted. The campaign centers on the concept of duality—blending different identities, experiences, and strengths—positioning hybrid vehicles as a natural extension of modern life.
The campaign featured engineer and astronaut Katia Echazarreta as its spokesperson, embodying the idea of living between worlds and redefining expectations. Her story reinforced the message that being a hybrid is not just about technology, but about identity, versatility, and progress.
I contributed to the development and execution of the digital and social components of the campaign, working within a larger integrated production that included broadcast and video content. My role focused on translating the campaign concept into engaging visual experiences across digital platforms.
I led the design and animation of social and digital assets, ensuring that motion, pacing, and graphic treatments aligned with the overall campaign narrative. This included creating animated content that extended the storytelling beyond video, bringing consistency and cohesion to the campaign across platforms.
The result is a cohesive extension of the “We Are All Hybrids” campaign across digital and social channels. The work demonstrates a strong integration of concept, storytelling, and execution, translating a large-scale campaign into a unified and engaging multi-platform experience.