Learning the power of storytelling

One of the biggest lessons in my career has been that design is about more than fonts and colors, it’s about storytelling. Working on campaigns like kid’s behavioral-coaching and anti-Vaping, I saw firsthand how creativity can change behavior, build trust, and spark action.

Those projects weren’t just about visuals, but about understanding audiences. Being bilingual and bicultural gave me an advantage, I can ensure campaigns speak to people in ways that feel real, not just like direct translations. That balance between authenticity and creativity has become one of my strengths.

Every project I take on, whether it’s an ad campaign, experiential event, or digital launch, starts with the same question: “What story are we telling, and how will people connect with it?”

Storytelling for good.