Embracing What’s Next

The creative industry is constantly evolving, and I’ve learned to embrace that change instead of fearing it. From the rise of social media marketing to the possibilities of generative AI, every shift brings new ways to tell stories and connect with audiences.

I’ve integrated these tools into my process, not as shortcuts, but as ways to expand creativity. For me, it’s about staying curious, experimenting with what’s new while keeping human connection at the center of everything I design.

Looking forward, I’m excited about what’s next. Whether it’s leading campaigns, diving into strategy, or exploring creative tech, my focus will always be on building work that resonates, inspires, and leaves a mark.

This is what ChatGPT says my Korean Jindo puppy would look like if she was a human.