Girl Scouts of Greater Los Angeles
Making an impact
The primary recruitment piece was designed for a large-format LED installation composed of three connected panels, prominently placed atop a building at 1933 S. Broadway in Los Angeles. Positioned in a high-traffic corridor, the installation required bold, legible design that could capture attention quickly and communicate clearly at scale.
Designed banners that prioritized clarity and immediate readability, ensuring the messaging remained strong and engaging even at a distance.
The result is a unified campaign presence across Los Angeles, leveraging both large-scale visibility and targeted digital placements. The work demonstrates the ability to design effectively across formats, adapting a single campaign language to meet the demands of different environments while maintaining clarity, impact, and brand integrity.