WISE & Healthy Aging is a community-based, nonprofit organization that advances the dignity and quality of life of older adults. As a trusted expert and influential voice on aging, they needed their brand to share the same qualities.

Created a new logo that was completely different – something more modern, vibrant, and minimalist, and that also adhered to ADA requirements. The approved concept focused on the notion of nature, people, and community.

I leveraged a tree, sprouting from the "i" in WISE, to represent life, growth, wisdom, and prosperity; and when you take a closer look, you will see the shapes of people being supported and taken care of.