Wise + Healthy Aging rebrand
Previous logo and brand colors:
2023 updated branding and style guide.
WISE & Healthy Aging is a community-based nonprofit dedicated to elevating the dignity and quality of life of older adults. As a trusted voice on aging, their brand needed to reflect that same sense of expertise, compassion, and clarity.
The logo was redesigned from the ground up—creating a modern, vibrant, and minimalist mark that meets ADA accessibility standards. The final direction centers on themes of nature, people, and community.
The logo integrates a tree growing from the “i” in WISE, symbolizing life, growth, wisdom, and continued resilience. Look closely, and the branches reveal human figures—representing the support, care, and connection at the heart of the organization.