Flavors of LA with CalFresh

Designed the “Flavors of LA” logo and brand identity for an LA County CalFresh initiative highlighting healthy, culturally diverse cuisines from neighborhoods such as Little Tokyo, Leimert Park, Historic Filipinotown, and Boyle Heights. The program promotes nutritious, budget-friendly recipes rooted in local culinary traditions.

The design focused on creating an iconic primary logo that could be animated for the cooking videos, it serving as a unifying style to allow each neighborhood’s name and aesthetic to shine through.