The CA Department of Insurance
Sequoia the bear.
Character-driven idea centered around the iconic bear on California’s flag. This beloved bear, even when not uttering a word, became our charming, friendly, and persuasive spokesperson. This campaign brings a playful touch to a serious subject, making the campaign both memorable and relatable for everyone who sees it, not just our core target market.
mylowcostauto.com
Help when needed, in the language you need it.
The California Department of Insurance (CDI) offers resources to help people navigate life and annuity insurance with confidence. For this campaign, I developed a series of ads designed to resonate across diverse communities, ensuring authenticity in both English and Spanish messaging.