Navigating AI in Advertising

The rise of AI has been one of the most fascinating and challenging shifts in the creative industry. Suddenly, we have tools that can generate visuals, brainstorm copy, and speed up workflows that used to take hours. For me, the real excitement isn’t about replacing creativity, but about expanding what’s possible. AI has become a kind of creative partner, helping me explore concepts faster, test directions, and push ideas further than I could alone.

But with every new tool comes responsibility. In advertising, it’s not enough to use AI just because it’s “cool” or efficient. I’ve made it a point to stay current on copyright laws, ensuring that any AI-generated assets I use are original, licensed properly, and applied in ways that respect creators’ rights. Ethical design matters to me. If a campaign is built to inspire trust, then the process behind it needs to be just as trustworthy.

I see AI as another chapter in the ongoing evolution of our field, similar to when digital design transformed print or when social media reshaped advertising. The key is staying curious, staying informed, and always keeping the human element at the core. After all, technology may assist with ideas, but it’s people’s stories, struggles, and triumphs that give those ideas purpose.